Interview

Founder of INSBRDNT talks inspiration, “Britian Made” and starting your own brand

You know what? Sometimes, you just got to do it and stop procrastinating…actually, make it a daily habit. Whether you’ve been wanting to travel, sing, create or even start your own company – just do it, time isn’t waiting that I can guarantee you. As long as you Love what you’re doing, have a clear vision and enough research, everything is possible. That’s how INSBRDNT started, by a 26-year-old guy with a vision. 

So, let’s start with introducing yourself to our readers and how you fit into the world of fashion and art?

My name’s Darcy & I’m the owner of the brand INSBRDNT which is pronounced: insubordinate, for the ones that didn’t know. We don’t want to slot into the fashion world and just become “another brand”, we want to be different. Make sure to check out our next collection to know exactly what I mean.

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“You deserve clothing that fits true and is made with uncompromising quality.”

Tell us about the clothing line – how did it start and do you undertake all of the work yourself?

INSBRDNT started from wanting to wear something different instead of shopping in the same generic stores, I wanted my jeans to taper nicely with a slight gather, my t-shirts to be oversized instead of being very tight. Instead of buying and altering, I decided to do it myself from scratch.

All the work you have seen from us has been done by myself or the team. And we always keep most of the things within the team so we all know what’s happening at all times, therefore outsourcing the work is very rare at INSBRDNT.

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Did education and experience in fashion design lead you to the role in which you are working today?

Everything has been self-taught. I spent about a year and a half researching how to start a brand, creating the first lot of patterns and samples. I would say the hardest thing when you’re about to start a brand is to find manufacturers that have a low minimum order. Doesn’t matter if you want to order fabric or actual samples, finding the right manufacturer takes time.

What’s the aesthetic of INSBRDNT?

Characteristic of the brand is “We do us, we know we can’t cater for everyone, but we aren’t trying to. We love what we create, we wear what we create. You deserve clothing that fits true and is made with uncompromising quality.” This is what we stand for.

Oh, man that actually made me laugh – “you can’t touch me” attitude, but still offering the customers what they truly deserve. Amazing! Now I’m curious to know what influences your collections?

Our collections have been inspired by different things. Last year for our summer collection we went to Jamaica and made everything bold and bright because of the lovely Jamaican vibe and culture. For our new collection, we will be focusing more on the aesthetics meaning of the brand and step out of the box.

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Come on, just a little sneak peak maybe?

I can’t say much though, you’ll see very soon but it’s definitely bolder and include some exciting prints.

What makes you stand out from some of the other streetwear brands? 

First of all, we are British Made, that has already helped us stand out from other brands. We start by sketching our designs, sending them to our pattern lady, then sampled to make sure fit and fabric works. We don’t deal with pre-made Gildan, anyone can do that – we’re creating clothes we want to wear from scratch.

How have you as a designer and your brand developed since it first launched?

I’m still learning something new every day as a designer and I also have a lot more to learn, I’m taking every day as it comes. Our first drop was six t-shirts with the logo printed on the chest – longline with a V-shaped hem. Today, we create a mood board before we start anything, go to fabric fairs to make sure we have the bests fabric for our collection, the whole approach is different.

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Has social media and networking impacted the way the team promotes the brand?

Social media has had a big impact on INSBRDNT, we’ve been able to meet people and collaborate with influencers from all over the world. It’s crazy to think that our biggest collaboration started with a DM, social media is MAD!

You’ve been doing this for some time now. What’s your advice to someone who’s considering starting their own brand?

My advice would be, don’t think that starting a brand is a walk in the park. There’s a lot of work you put in that people don’t see & not everyone is going to like your clothes or whatever your pathway is. One more thing… “no one cares, work harder” would be my quote to a new starter. You have to push yourself to become successful, there are so many people doing this and without hard work, determination, consistency, and passion you won’t get anywhere.

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Last but not least, do you have any grand plans for the future? Exclusives and collaborations? I already tried to get some sneak peak earlier, which didn’t go that well, but I’m keeping my fingers crossed.

We have loads of plans for the future, starting with our new summer collection, you will be seeing us at trade fair shows & in stores as we are just waiting on confirmations. Hopefully our first denim collection and also a shoe collaboration which is still very early doors.

See, I knew I’d be able to get some exciting sneak peaks. Thank you for sharing your story with us and keep up the amazing work! We wish you all the best. 

The exact release date for the new collection is yet to be confirmed, but is expected one day in the end of April and will be available online at www.insbrdnt.com. For daily inspiration, follow @Darcy and @INSBRDNT on Instagram.

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